General Coaching Questions

What is coaching?

As defined by the ICF, coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important in today’s uncertain and complex environment. Coaches honor the client as the expert in his or her life and work and believe every client is creative, resourceful and whole. Standing on this foundation, the coach’s responsibility is to: Discover, clarify, and align with what the client wants to achieve, Encourage client self-discovery, Elicit client-generated solutions and strategies, Hold the client responsible and accountable. This process helps clients dramatically improve their outlook on work and life while improving their leadership skills and unlocking their potential.

How do I know if a coach is right for me?

Overall, be prepared to design the coaching partnership with the coach. For example, think of a strong partnership that you currently have in your work or life. Look at how you built that relationship and what is important to you about partnership. You will want to build those same things into a coaching relationship. Here are a few other tips: Interview more than one coach to determine “what feels right” in terms of the chemistry. Coaches are accustomed to being interviewed, and an introductory conversation of this type is usually free of charge. Look for stylistic similarities and differences between the coach and you and how these might support your growth as an individual or the growth of your team. Discuss your goals for coaching within the context of the coach’s specialty or the coach’s preferred way of working with an individual or team. Talk with the coach about what to do if you ever feel things are not going well; make some agreements up front on how to handle questions or problems. Remember that coaching is a partnership, so be assertive about talking with the coach about any concerns.

Where do coaching sessions take place?

Currently all coaching sessions take place using online conferencing software, or by phone.  Once the Covid-19 restrictions are lifted, coaching sessions can also be scheduled in person.

How do I measure the success of the coaching?

Measurement may be thought of in two distinct ways: external indicators of performance and internal indicators of success. Ideally, both are incorporated. Examples of external measures include achievement of coaching goals established at the outset of the coaching relationship, increased income/revenue, obtaining a promotion, performance feedback that is obtained from a sample of the individual’s constituents (e.g., direct reports, colleagues, customers, boss, the manager him/herself), personal and/or business performance data (e.g., productivity, efficiency measures). The external measures selected should be things the individual is already measuring and has some ability to directly influence. Examples of internal measures include self-scoring/self-validating assessments that can be administered initially and at regular intervals in the coaching process, changes in the individual’s self-awareness and awareness of others, shifts in thinking that create more effective actions, and shifts in one’s emotional state that inspire confidence.

How long does coaching take?

The length of a coaching partnership varies depending on the individual’s or team’s needs and preferences. For certain types of focused coaching, three to six months of working may work. For other types of coaching, people may find it beneficial to work with a coach for a longer period. Factors that may impact the length of time include: the types of goals, the ways individuals or teams prefer to work, the frequency of coaching meetings and financial resources available to support coaching.

The Coaching Academy for Leaders

Who should attend the Coaching Academy for Leaders?

The Certified Leadership Coach Program is intended for executives, managers and aspiring leaders who want to learn coaching as a leadership style. This learning is then practised within the organization as an approach to performance management and improvement. Introduction to Coaching and Coach Practitioner are also of interest to business owners, coaches, consultants and trainers, who want to improve their coaching skills and/or learn how to integrate coaching services into their businesses.

Where does the training take place?

Currently all coaching sessions take place using online conferencing software, or by phone.  Once the Covid-19 restrictions are lifted, coaching sessions can also be scheduled in person.

What other companies have a coaching culture?

Many influential global companies embrace coaching culture to shape their organizational culture and address their key strategic goals.  Companies like Coca-Cola, IBM, Google, Ernst & Young, the BBC, University of British Columbia, Sysco Food Systems, and even the United Nations use a coaching culture in their organizations in order to achieve their performance goals.  The ICF recognizes companies who demonstrate excellence in coaching cultures worldwide with the ICF Prism Award.

When can instruction begin?

Coaching Academy for Leaders public cohort begins at set times throughout the year. Private training sessions can begin at any convenient time as agreed upon by our instructors and your organization.

Can you run a private training program just for my employees?

Yes!  Private training programs can be custom created to fit your schedule and organizational needs.  We require a minimum of 5 participants to create a private, custom training program. Less than 5 participants?  Your employees can participate in our public Academy cohorts.

How many people will be in the class?

Our programs run with a minimum of 5 participants, and a maximum of 15.  

What is the cost of tuition?

You can view all of the pricing and policies here.

What is the payment schedule?

Payment plans are available for our courses and programs. View the available options here.


What is your privacy policy?

We take your privacy seriously and we are committed to the highest standards according to industry and government regulations, as well as ICF guidelines.  You can read more about our Privacy Policy here.

Download Our FREE GUIDE
How To Become A Certified Coach in 2023 - Essential ICF Updates and Changes

Get Immediate Access

YES - it's on its way! Check your inbox for your FREE GUIDE. If you don't see it within 5 minutes, please check your spam folder and remember to White List our email so you can receive more leadership insights from us.

Get A Print-Friendly PDF Version Of This Article

Easily save this article to share or read later by downloading a print-friendly PDF.

Success! Check your inbox - it's on its way!